Responding to reputational threats

Our expertise

Response to reputational threats

Rapid incident response and crisis management

Identify

attacks

Assign

actions

Defending

your reputation

Objectives

of our Response to Reputational Threats offer

The reputation of a company, organization or individual is a fragile strategic asset, constantly exposed to the risks of misinformation, malicious campaigns and manipulation of public opinion. A targeted attack can quickly compromise stakeholder confidence, impact economic performance and permanently weaken public image.

At Semkel, we support our customers in the remediation of informational attacks, by identifying their origins, limiting their spread and implementing appropriate response strategies. Through continuous monitoring, in-depth analysis of malicious narratives and targeted corrective action, we help companies and executives to counter misinformation, re-establish the truth and durably restore trust.

Our methods

A unique approach

Thanks to our expertise in open-source intelligence and business intelligence, we help organizations manage reputational threats.

Analysis and remediation of hostile influence operations

Mapping the networks involved in opinion manipulation - Highlighting the strategies used to damage a company.

Implementing mitigation strategies and correcting public perception

In partnership with influence agencies: deployment of positive and corrective narrative campaigns - Influence relay to restore image.

Implementation

Use cases

A costly lie

A player in the agri-food sector is the victim of a disinformation campaign orchestrated on social networks, claiming that its products contain dangerous substances. The rapid spread of this false information is leading to a loss of consumer confidence and a drop in sales.

Our approach

Mapping and analysis of the malicious campaign: identification of sources of misinformation and influential relays amplifying the message.
Setting up an informational response plan: disseminating scientific evidence and factual elements via strategic channels.
Intervention with platforms and media to report and remove defamatory content.

Results

The spread of misinformation was contained , and the company was able to restore its customers' confidence thanks to transparent, controlled communication.

Stolen photos

The CEO of an industrial group is the target of a targeted attack on his personal integrity, relayed by several media and amplified on social networks. Stolen photos are circulating, threatening his image and his position at the head of the company.

Our approach

Investigation and verification of allegations to demonstrate their unfoundedness and identify the intentions behind this attack.
Deployment of a strategy to re-establish the truth, with public statements and the dissemination of factual information.
Take legal action against the authors of defamatory statements and request the removal of misleading content.

Results

The attacks were demystified, the hostile media relays were discredited, and the leader was able to preserve his legitimacy and influence.

Fraud and crisis

An innovative technology company, in the midst of negotiating a strategic contract, is the target of an informational attack from an unknown source. Falsified documents are circulating, insinuating that its product does not meet certain standards, jeopardizing the signing of the contract.

Our approach

Forensic analysis of distributed documents to prove their falsification and trace their origin.
Strategy for restoring credibility: production of technical counter-arguments and promotion of compliance certifications.
Set up a communication plan and raise awareness among stakeholders to limit the impact of the attack and reassure potential customers.

Results

The company was able to turn the situation around, prove the competitor's malicious intent and preserve its contract by reinforcing its image as a reliable and honest player.

The offer