Watch
your reputation
Protect
your image
Defending
your assets
your reputation
your image
your assets
Whether for a company, a public institution or an individual, image and reputation are essential levers of legitimacy and performance. In a world where information circulates at high speed, a disinformation campaign, a targeted attack or a media crisis can permanently undermine the trust of stakeholders.
At Semkel, we support exposed organizations and individuals in protecting their image and managing reputational risks. Through proactive monitoring, information threat mapping and targeted remediation actions, we help our customers detect, understand and counter attacks aimed at discrediting them.
Whether it's protecting an institution from destabilization campaigns, a company from fake news or an executive from media pressure, our expertise enables us to anticipate crises, remedy risks and restore positive perceptions.
Thanks to our expertise in business intelligence and open source information, we can help you protect your image and reputation.
Early detection of reputational crisis signals - Mapping networks of influence and sources of disinformation.
Analysis of narrative strategies used to discredit a company - Implementation of countermeasures to correct public perception.
Study the dynamics of manipulating public opinion - Counter-information operations to re-establish the truth.
A company in the financial sector sees its image tarnished after the revelation that a senior internal manager is implicated in a case of tax fraud. The media and social networks seize on the subject, leading to a loss of confidence among customers and investors.
Our approach
Results
The company was able to regain control of the narrative, limit the media impact and reassure its customers by highlighting measures to strengthen governance and compliance.
A food company is facing an orchestrated campaign on social networks, accusing it of using unsanitary practices. False testimonials and anonymous articles are circulating, threatening the company's image and market share.
Our approach
Results
The spread of misinformation is contained, customers are reassured by transparent communication, and the company emerges strengthened by asserting its quality standards.
A well-known artist receives anonymous threats demanding a ransom or risk having compromising images published online. After analysis, it turns out that the images are deepfakes, designed to harm him and his reputation. The attack is designed to intimidate him and expose him in the media as part of a fabricated scandal.
Our approach
Results
Thanks to a rapid and strategic response, the artist was able to demonstrate that the images were deepfakes before they went viral. The broadcasters were identified and the threats remedied, preventing any impact on his career and reputation.
The Reputation Scan is an instant audit designed to assess the image and reputation of a company, organization or public figure. This in-depth assessmentidentifies vulnerabilities, anticipates risks and maps existing reputational threats before they become crises.
Our areas of analysis
Thanks to this approach, the Reputation Scan offers a clear vision of reputational risks and enables you toanticipate corrective actions to protect the image and credibility of the organization or person concerned over the long term.
Reputation Monitoring pursues the same objective as Reputation Scan, but with a dynamic and continuous approach. It involves real-time monitoring, enabling you to detect and track the evolution of reputational threats over time. This proactive approach provides a rapid response capability in the face of informational attacks, disinformation campaigns or attempts to manipulate opinion.
Our watchwords
Thanks to continuous strategic intelligence, Reputation Monitoring enables companies, organizations and public figures to guard against informational attacks and proactively manage their image, staying one step ahead of reputational threats.
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Expert agency in risk and threat intelligence
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